Tomorrowland Flops At the Top spot of box office

Disney had good news and bad news today: the good news was that The Avengers: Age of Ultron passed the $400 million mark domestically and is currently the most successful film of the year while it crossed the $200 million digits in China. The Marvel film has a good chance to climb closer to the worldwide grosses of the first Avengers film, which is the #3 most successful film of all time. The bad news: while Tomorrowland took the #1 spot from Pitch Perfect 2 not only it did it by a hair, but its numbers were very disappointing for the $180 million film. The George Clooney scifi epic took only $32.2 million versus the singing gals $30.3 million in its second week. The original predictors were placing the Disney theme park film opening between $50-$60 million range. After the less than stellar previews and lukewarm reviews, the studio was aiming for a modest $45 million opening. At $32.2 million and the chance of losing the top spot tomorrow (Memorial Day) to Pitch Perfect 2, this is nothing short of a disaster. In more bad news for Disney ‘Tomorrowland’ opened in 65 markets internationally to a so-so $26.7 million. Disney execs are now crossing their fingers that July’s 'Ant-Man' can do great business under the Marvel brand to mitigate in part the colossal losses from the ‘Tomorrowland’ fiasco.

Mad Max: Fury Road came in the third spot with $23.7 million, barely beating the new Poltergeist remake which opened to $23 million and could switch spots with the George Miller action film by tomorrow. The highly praise postapocalypse film has now grossed $90 million domestically. If it can hold its numbers for the following weeks it could see the black ink, but with ‘San Andreas’ opening next week followed by ‘Jurassic World’ and “Ant-Man” its chances are still grim.

‘Poltergeist’ performed within expectations of the horror genre and its numbers will fall dramatically by next week due to its mainly poor reviews (33% rotten) and audience Cinemascore of C+ which is bad for this kind of film. Add this title to the pile of unneeded remakes that disappoint.

Final numbers will be available by Tuesday noon.

 

How Disney dares to put so much money behind a Clooney film? He's not a star anymore and he never had that much pull anyway.

 

They are advertising the concept of the film as its main selling point, not Clooney.