McGregor managed to sell 200,000 cases of his Proper No. 12 Irish Whiskey, which sounds like a lot, until you see that Jameson sold 7.3 million cases. So why would the world leader in nasty booze care about an insect like McGregor? Because 200,000 cases sold equates to roughly $35-40 million earned. McGregor’s Proper No. Twelve brand, which was launched last September, was a noteworthy contributor to whiskey sales in the U.S. surpassing $1 billion for the first time. McGregor may be having his "Foreman Grill" moment right about now and may have found something that could make him much more money than the UFC ever did...provided that sales continue to grow or at least stay level. Repeat customers are the lifeblood of most any business. And McGregor is a marketing machine. The fact that Jameson took notice is quite a big deal as they are the largest producer of Irish whiskey.
what's your problem with Greggles Hanzy? You still pissed he took 3 rounds off your hero Money Mayweather?
