But take into account that the UFC is reaching out to the 18-34 demographic. The video-gaming, backward-cap wearing, tatooed, car-riding kids who walk around with a swagger and think they can kick anybody's ass cause they think they can emulate Tito Ortiz from having watched a few UFC shows on Spike. And it's obvious that this is the exact crowd which the UFC and Spike are marketing its product to seeing the commercials that were running during the free UFC 70 event on Spike. They continuously played the "Girls Gone Wild" commercials and 'penis enlargement' commercials during the show. I think that tells me something about which crowd Spike TV is marketing it's UFC show towards.::